Privacy Policy

This Privacy Policy regulates the use of the website dool.agency (hereinafter, "the Website"), of which Dool Creative Agency Ltd (hereinafter, "the Company"), with registration No. 12340031 in England and Wales and registered office at 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom, is the owner. Through the Website, the Company provides information about its services and offers the possibility to request contact, book appointments, submit enquiries and access related content. For the purposes of Regulation (EU) 2016/679 (GDPR) and the UK GDPR, as well as applicable electronic communications and data protection law, the Company informs users that personal data submitted through this Website will be processed with appropriate technical and organisational security measures.

In processing personal data, the following principles apply: • Lawfulness, fairness and transparency: users are informed clearly about why personal data is requested and consent is obtained where required. • Data minimisation: only data strictly necessary for the stated purpose is requested. • Storage limitation: data is kept only for as long as necessary for the purpose of processing. • Integrity and confidentiality: appropriate security measures are implemented to protect personal data against unauthorised access or misuse.

Personal data may be obtained through: • Contact and enquiry forms • Lead review and appointment booking flows • Embedded booking and lead capture forms served from one.dool.agency • Email or direct communication initiated by the user • Website analytics and attribution technologies, where enabled and consented to Users who access these parts of the Website agree to the terms set out in this Privacy Policy and the applicable Terms and Conditions.

Any person has the right to obtain confirmation about whether the Company is processing their personal data. In particular, users have the right to: • Request access to personal data relating to them • Request rectification or erasure • Request restriction of processing • Object to processing • Request data portability To exercise these rights, contact the Company at 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom, or by email at [email protected].

Personal data may be processed for the following purposes: • Responding to enquiries, contact requests and service information requests • Processing appointment bookings and lead review requests • Delivering services requested by business clients • Forwarding enquiries to the Company's CRM and internal teams • Storing contact submissions in the Company's content management system where required for operational records • Improving Website performance, security and user experience • Conducting statistical analysis using anonymised or aggregated data where analytics tools are enabled • Complying with legal obligations

The legal basis for processing personal data depends on the context and may include: • Consent, where the user submits a form or accepts this policy • Legitimate interests, where processing is necessary to respond to business enquiries, secure the Website or improve services • Contractual necessity, where processing is required to deliver services to business clients • Legal obligation, where processing is required by applicable law

Depending on the form or interaction, the Company may process: • Name and surname • Email address • Company name • Website URL • Country or market • Service interest • Budget range • Message content and enquiry details • Technical and usage data such as IP address, browser type, device information, pages visited and referral source The user is responsible for the accuracy of the data submitted. Incomplete data may limit the Company's ability to respond effectively.

Personal data is retained only for as long as necessary for the purposes for which it was collected, including to respond to enquiries, manage client relationships, maintain business records, comply with legal obligations and resolve disputes. When data is no longer required, it will be deleted or anonymised in accordance with the Company's retention practices and applicable law.

The Company does not sell personal data. However, to operate the Website and deliver services, data may be shared with trusted processors under appropriate contractual safeguards, including where applicable: • Sanity.io for content management and storage of contact submissions • Dool One CRM at one.dool.agency for lead handling, booking workflows and CRM processing • Google LLC for analytics and tag management, where enabled • Meta Platforms, Inc. for advertising measurement, where enabled • LinkedIn for advertising measurement, where enabled • Hosting, infrastructure, email and security providers required to operate the Website Where data is transferred outside the United Kingdom or European Economic Area, appropriate safeguards will be used as required by applicable law.

The Company implements appropriate technical and organisational measures designed to protect personal data, including access controls, secure transmission where appropriate, infrastructure protections and restricted access to systems containing personal data. No online transmission or storage system can be guaranteed to be completely secure. The Company cannot be held responsible for unauthorised access caused by factors outside its reasonable control.

By using the Website and submitting personal data through its forms, the user declares that they have been informed of the conditions on the protection of personal data and, where required, accepts and consents to the processing of their data in the manner and for the purposes indicated in this Privacy Policy.

The Company reserves the right to modify this Privacy Policy to adapt it to new legislation, regulatory guidance or changes in the Website's technology and service providers. Material changes will be published on this page.

Dool Creative Agency Ltd 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom Company No. 12340031 ICO Registration No. ZB399107 Email: [email protected] Website: https://dool.agency